How to Get Your Product Listed in ChatGPT Product Recommendations (Free Guide)

 

7 Steps to Get Listed in ChatGPT Product Recommendations (Ultimate Guide for Merchants)

ChatGPT product recommendations are here—and they’re already influencing what people buy.

When users ask things like:

  • “best wireless headphones under $200”
  • “gift ideas for my foodie sister”
  • “funny Halloween costumes for big dogs”

They now see actual product carousels—with photos, reviews, pricing, and buy links.

These aren’t ads. They’re organic recommendations selected by ChatGPT based on user intent, product quality, and structured data.

And yes, your product can be one of them.

1. Let ChatGPT’s crawler find you

OpenAI uses a crawler called OAI-SearchBot to discover content and surface it in ChatGPT product recommendations.

To allow access, make sure your site’s robots.txt file includes the following:

User-agent: oai-search
Allow: /

This tells ChatGPT it’s okay to index your product pages, reviews, and structured metadata. You can learn more about this bot here.

2. Track ChatGPT referral traffic

ChatGPT appends the parameter utm_source=chatgpt.com to outbound links. That means you can track visitors using Google Analytics, Plausible, or any analytics platform.

Look for ChatGPT as a new source—this helps you monitor how many users are discovering your products through its recommendations.

3. Get on the merchant feed waitlist

OpenAI is working on a direct product feed submission system. This will let merchants supply accurate, real-time data for better discovery and display.

? Sign up to here

4. Understand what ChatGPT looks for in a product

The recommendation engine isn’t random. It’s driven by relevance and intent. Some factors ChatGPT evaluates:

  • Clear titles and descriptions: Easy-to-read content with keywords that match the query
  • Good reviews: Frequent, positive customer feedback
  • Structured metadata: Accurate pricing, stock, and category tags
  • Intent match: Products that fit the tone, price, and vibe of the user’s query

Improving these aspects makes your product more likely to appear in ChatGPT product recommendations.

5. Add structured data to your product pages

Use schema markup (like JSON-LD or Microdata) to provide details ChatGPT can understand easily: product name, image, description, reviews, price, etc.

You can test your markup using Google’s Rich Results Test.

6. Monitor performance and iterate

Use your analytics to watch ChatGPT traffic trends. Compare which product pages convert best. Over time, this helps you fine-tune what data performs well in AI-powered surfaces.

7. Prepare for AI-driven commerce

This isn’t just a cool experiment. ChatGPT is becoming a real buying surface—and early adopters are already benefiting.

And unlike ads, you don’t need to pay to play. You just need great content, accessible pages, and structured information.

Why This Matters for SMBs

If you’re a founder, DTC brand, or merchant, ChatGPT product recommendations offer a free and fast-growing traffic channel. The earlier you prepare, the more upside you’ll see.

? Want More Than Just Visibility?

Getting discovered is only step one.

What happens after someone places an order? That’s where we come in.

ActionEDI helps SMBs handle EDI—the data infrastructure that powers retail and B2B orders. We make it simple to:

  • Onboard in days, not weeks
  • Automate workflows using AI
  • Comply with retail and marketplace requirements
  • Avoid expensive setup or IT overhead

If you’re selling through Shopify, retail chains, or marketplaces—we’ve got your back.

? Learn how ActionEDI simplifies EDI for growing businesses

? Frequently Asked Questions

Can services or software tools appear in ChatGPT product recommendations?

While most current listings are for physical products, AI tools like ChatGPT are evolving quickly. If your service has clear, structured content and public pages, you still have a chance to be surfaced for relevant queries.

Do I have to pay to get listed in ChatGPT product results?

No. These results are not ads. Listings are chosen organically based on relevance and data structure—so small businesses can appear alongside big brands, free of charge.

What makes structured data so important?

Structured data gives ChatGPT context—things like pricing, reviews, and availability. Without it, your product is just another webpage. With it, you’re discoverable.

Found this helpful? Share it with someone building a product business or getting started with AI-powered marketing.

This guide is brought to you by ActionEDI—where AI meets automation for supply chain and commerce workflows.

? About the Author

Ramesh Nuti is the founder of ActionEDI, a modern EDI platform helping SMBs automate retail and B2B data flows using AI. With over a decade of experience in SaaS, supply chain, and automation, Ramesh shares practical insights at the intersection of AI, and startup growth.

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